Behind The Desk: Craig Gantar

Lately I've been thinking a lot about the future – not just the markets, but of what's to come from our firm. How do we as Gar Wood evolve with the times, yet stay true to who we are? Especially as we look to expand and reach younger, more active traders.

Historically, we have catered towards older generations and our own, but as the firm grows we realize that it's not just about what we know. This new generation is trading differently and we have to meet them where they are.

For me, this isn't just about growth, it's about building a real community. Our midwest values have always emphasized relationships and family – this same approach is key to attracting our future clients and traders. Through strategic partnerships and events, we want to engage in ways that are impactful. Our focus is on making Gar Wood more accessible and relevant.

We are evolving how we communicate – a fresh new visual identity, a stronger social presence on LinkedIn, a conversational approach to remind our clients and future clients that we are here for them, with them. It's not just about our service, it's the dialogue - we aim to connect in a more meaningful way.

This shift isn't just necessary – it's exciting. Gar Wood is stepping into the next era, I'm looking forward to it.

Craig Gantar,

Sales Manager & Senior Vice President & Partner

Gar Wood Securities